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EA denies it’s “pushing” FIFA players to spend on loot boxes after insider leaks marketing documents

EA has denied it’s “pushing” FIFA players to spend money on loot boxes after a “gaming insider” leaked marketing documents to a mainstream publication.

CBC’s Go Public published two pages from an internal FIFA 21 document that discusses the company’s approach to Ultimate Team, the controversial mode whose loot boxes have been labelled gambling.

“FUT is the cornerstone and we are doing everything we can to drive players there,” a bullet point close to the top of the document says.

Read more

EA has denied it’s “pushing” FIFA players to spend money on loot boxes after a “gaming insider” leaked marketing documents to a mainstream publication.

CBC’s Go Public published two pages from an internal FIFA 21 document that discusses the company’s approach to Ultimate Team, the controversial mode whose loot boxes have been labelled gambling.

“FUT is the cornerstone and we are doing everything we can to drive players there,” a bullet point close to the top of the document says.

Read more

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